BUILT FOR MODERN LIFE
PURA
A NEW CHAPTER IS HERE
PURA Hybrid Watch
Experience timeless design, premium materials & intelligent functionality in a refined smart watch in traditional form.
INSPIRED DESIGN
Where Wind Shapes Form
"While going to the mountains in winter, I saw the action of the wind carving curved or sharp shapes in the snow along the roadside. A windy event shapes the form of the trees. I simply wanted to copy those lines…”
- Mr Battista 'Pinin' Farina
CONFIDENCE ON YOUR WRIST
Designed With Purpose
Clean lines & balanced proportions reflect Pininfarina’s iconic design philosophy of beauty & innovation.