pininfarina
Pura - Azzurro Steel
€299,00
The Pininfarina PURA Hybrid Smartwatch blends iconic Italian design with advanced wellness technology. Featuring a classic analog face with smart insights, it offers stress monitoring, HRV tracking, and seamless daily health data — all in a slim, unisex design. Crafted with premium materials and timeless styling, PURA is the perfect balance of elegance and modern intelligence.
Pura - Azzurro Steel
The Pininfarina PURA Hybrid Smartwatch blends iconic Italian design with advanced wellness technology. Featuring a classic analog face with smart insights, it offers stress monitoring, HRV tracking, and seamless daily health data — all in a slim, unisex design. Crafted with premium materials and timeless styling, PURA is the perfect balance of elegance and modern intelligence.
€299,00
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- HEALTH MONITORING: give 100% – track wellness goals. Our proprietary technology assesses sleep scores, stress levels, heart rate, and overall body mass index (BMI).
- HEART RATE MONITOR: follow your heart – keep close track of your heart rate at every second, with rates in real-time. Generate detailed graphs that let you truly optimize.
- WELLNESS REMINDERS: your watch’s convenient reminders send out soft alerts throughout the day, encouraging you to get the blood flowing when sedentary and more.
- SLEEP GOALS: wear your watch to bed and discover new metrics to enrich your sleep. Our sensors holistically measure numerous data points, highlighting potential new goals, improve sleep & overall health.
- LIGHT, DEEP & REM: your watch accurately measures levels of light, deep and REM sleep, with readouts suggesting reasons you might be imbalanced and ways to find better quality sleep easily.
- SLEEP SCORES: measure your sleep quality and wake up to a score from 0-100%. All night long, your sensors examine detailed sleep data, uncovering patterns and unearthing methods to develop sleep.
- STEPS, DISTANCE & CALORIES: effortlessly manage daily performance goals. Our advanced pedometer accurately evaluates your movements from morning to night.
- ACTIVITY TRACKER: monitor your fitness and workout performances, perceptively adapting to dozens of sports and athletics, with analysis and advice to help improve your progress.
- SPORTS MODES: measure your skills against our pre-loaded sports modes. Our intuitive modes let you benchmark your favourite athletics, tracking peak performance and key goals.
WHY PURA
In a world of constant screens, Pura was designed to bring intelligence back to essentials, without distraction.
POWERED BY PININFARINA VITA
All your data in one app. No subscription needed.
Your personal dashboard for performance and balance
Heart Rate & Wellness Monitoring
Stay connected to your health with continuous heart rate tracking, advanced HRV insights, and blood oxygen (SpO₂) monitoring. Whether at rest or in motion, your watch delivers real-time data designed to keep you in tune with your body.
Long Battery Life
Enjoy freedom from daily charging. Engineered with efficiency in mind, the watch delivers extended battery life so you can focus on living, not plugging in
Sleep Tracking
Wake up smarter. The watch analyzes your sleep patterns—light, deep, and REM cycles—helping you understand your rest and recharge more effectively
Over 90 Years of Italian Design Heritage
An Emblem of Italian Style
Born from a legacy of automotive and industrial design, every detail of Pura is shaped by a philosophy where beauty meets performance.
BUILT TO LAST
Exceptional Build Quality
Our watches are constructed from the finest materials. Our case to bezel, are constructed from SUS 316L stainless steel which is resistant to scratches and erosion.
Genuine Italian Leather
Comfort and style
Unmatched softness, rich character, and long-lasting durability, elevating any product with timeless luxury and craftsmanship.
In The Press
A Week on the Wrist with the Pininfarina Senso Hybrid
"It's a mature & sophisticated design that's clearly come from a company with decades of experience..."
Stunning smartwatch blending Italian design & smart technology.
"advanced health monitoring features, designed for convenience longevity. The Sintesi brings a touch of sophistication to any setting..."
doesn't look like a fitness tracker… and it's almost perfect
"a great choice for someone like me who finds traditional fitness trackers and smartwatches a little too modern..."
Pininfarina Hybrid Watch
PURA
Built for Modern Life
