PURA Hybrid Smart Watch - Nero Steel - 38mm
The Italian-designed watch with smart health technology.
Track heart rate, HRV, sleep, stress and activity — with up to 30 days of battery life and none of the distractions of a traditional smartwatch.
€299,00
Free delivery | 30-day returns | 2-year warranty | No subscription
€99.66 a month on Klarna for 3 Months
1. Smart Hybrid, 2 Hands Bi-Directional Miyota Gearbox.
2. 0.42" OLED Dot Matrix 72X40, VA (OLED) 10.6mm Diameter.
3. Bluetooth 5.2 Link to Smart Phone with Notification.
4. PPG Sensor : Heart Rate, Blood Oxygen Level SpO2, HRV, Stress Level
5. 3D Sensor for Activities: Step, Calories, Distance & Sleep Profile (Light Sleep, Deep Sleep, REM).
6. Dual Time (World Time).
7. Schedule Alarm X 3.
8. Sport Mode.
9. Silent Vibration Alert.
10. Multi-Languages (English, French, Spanish, Italian, German, Turkish, Polish, Chinese, Japanese, )
11. LIR2032 Rechargeable Battery 70mAh.
12. Water Resistance: 5 ATM.
13. Stainless Steel 316L case.
14. Gorilla Glass Lens.
- HEALTH MONITORING: give 100% – track wellness goals. Our proprietary technology assesses sleep scores, stress levels, heart rate, and overall body mass index (BMI).
- HEART RATE MONITOR: follow your heart – keep close track of your heart rate at every second, with rates in real-time. Generate detailed graphs that let you truly optimize.
- WELLNESS REMINDERS: your watch’s convenient reminders send out soft alerts throughout the day, encouraging you to get the blood flowing when sedentary and more.
- SLEEP GOALS: wear your watch to bed and discover new metrics to enrich your sleep. Our sensors holistically measure numerous data points, highlighting potential new goals, improve sleep & overall health.
- KEY SLEEP STAGES: your watch accurately measures levels of light and deep sleep with readouts suggesting reasons you might be imbalanced and ways to find better quality sleep easily.
- SLEEP SCORES: measure your sleep quality and wake up to a score from 0-100%. All night long, your sensors examine detailed sleep data, uncovering patterns and unearthing methods to develop sleep.
- STEPS, DISTANCE & CALORIES: effortlessly manage daily performance goals. Our advanced pedometer accurately evaluates your movements from morning to night.
- ACTIVITY TRACKER: monitor your fitness and workout performances, perceptively adapting to dozens of sports and athletics, with analysis and advice to help improve your progress.
- SPORTS MODES: measure your skills against our pre-loaded sports modes. Our intuitive modes let you benchmark your favourite athletics, tracking peak performance and key goals.
The Pininfarina PURA Hybrid Smartwatch blends iconic Italian design with advanced wellness technology. Featuring a classic analog face with smart insights, it offers stress monitoring, HRV tracking, and seamless daily health data — all in a slim, unisex design. Crafted with premium materials and timeless styling, PURA is the perfect balance of elegance and modern intelligence.
PURA features a 38mm case, stainless steel construction, scratch resistant Gorilla Glass and is fitted with a 20mm genuine Italian leather strap.
WHY PURA
In a world of constant screens, PURA was designed to bring intelligence back to essentials, without distraction.
POWERED BY PININFARINA VITA
All your data in one app. No subscription needed.
Your personal dashboard for performance and balance
Heart Rate & Wellness Monitoring
Stay connected to your health with continuous heart rate tracking, advanced HRV insights, and blood oxygen (SpO₂) monitoring. Whether at rest or in motion, your watch delivers real-time data designed to keep you in tune with your body.
Long Battery Life
Enjoy freedom from daily charging. Engineered with efficiency in mind, the watch delivers extended battery life so you can focus on living, not plugging in
Sleep Tracking
Wake up smarter. PURA analyzes your sleep patterns throughout the night helping you understand your rest and recharge more effectively
Over 90 Years of Italian Design Heritage
An Emblem of Italian Style
Born from a legacy of automotive and industrial design, every detail of Pura is shaped by a philosophy where beauty meets performance.
BUILT TO LAST
Exceptional Build Quality
Our watches are constructed from the finest materials. Our case to bezel, are constructed from SUS 316L stainless steel which is resistant to scratches and erosion.
Genuine Italian Leather
Comfort and style
Unmatched softness, rich character, and long-lasting durability, elevating any product with timeless luxury and craftsmanship.
What You'll Receive
Everything you need to get started
Our watches come with a genuine Italian leather strap, USB to USBc charging cable and puck, quick-start guide, branded cleaning cloth
Ready to use in just 2 minutes
Unbox
Open your classic Pininfarina watch designed for all-day wear.
Pair
Pair your watch with the Pininfarina VITA app.
Enjoy
See your heart rate, HRV, sleep, stress and activity in one place.
Beautiful design, easy to set up and great functionality. I was an Oura/Apple watch user and wanted something more stylish to wear for corporate and social events and the Pura is perfect
Amazing design and quality
The watch is beautiful itself and works pretty fine. I get compliments about it 😊
Downside is the (lack of) communication between the Vita app and Apple Health. There’s some catching up to do…
Loving this watch, stylish and classic with a hint of digital information. Battery life is great, I get a full week before I need to charge it again!
Absolutely loved it! Bought it as a present for my wife and now I am getting the blue model for me.
The quality and design features are off the scale!!! Bravo!
Hi Andy, thank you for your review - we are incredibly pleased to hear PURA was so loved. We noticed you did not use your WELCOME10 code so just a gentle reminder for your Ombra Gold acquisition. Many Thanks, The Pininfarina Hybrid Watch
Really really like it. I had a watch similar to this from another brand and it let me down and it also couldn’t be fixed. I like this one better as it is easy to access my stops etc easily.
I bought the Pininfarina PURA Hybrid Smart Watch in the light grey case with brown dial and absolutely love it.
The design and build quality are exceptional, which is exactly what you would expect from Pininfarina, and it looks and feels like a really premium watch. Set-up was incredibly easy too.
For me, the hybrid format is perfect. I get everything I actually want from a smart watch, including steps and notifications, without being overloaded with features I’m simply not interested in.
Stylish, beautifully made, simple to use and genuinely useful. Highly recommended.
Watch will not pair with my iPhone. Impossible to contact anyone in customer support for help. I regret making the purchase.
Hi Mr Behan,
I’m sorry to hear that you’ve experienced difficulties setting up your PURA watch, and I apologise for any frustration this may have caused.
Please ensure that you are using the Pininfarina VITA app to set up and connect your PURA watch. VITA is our latest companion app and is specifically designed to support the PURA. You can download it from the App Store here: (https://apps.apple.com/gb/app/pininfarina-vita/id6768166341).
I’d also like to apologise if you have not yet received a response from our Customer Support team. We aim to respond to all enquiries sent to support@pininfarina-hybridwatchbyglobics.com within 24 hours. Occasionally, our responses can be directed to a Junk or Spam folder, so we would recommend checking these folders as well.
If you are still experiencing issues with your PURA, please reply to this email and we will be happy to assist you further and make sure we get you up and running.
Kind regards,
Pininfarina Customer Support
Have had the watch for about a month and haven't thought about putting my Apple watch back on. It looks great, well designed and quality but also keeps notifications down to a minimum which helps me focus. Synced well with my devices and Apple health and the health tracking seems accurate to me. Would recommend.
I really like the styling and look of the watch. A big plus is the waterproof construction. What I didn’t realize was the loss of the ekg function and the overall awkwardness of the features. The lack of wireless charging is very inconvenient.
The design is understated but feels very premium, and the app gives me all the information I actually want without being overwhelming.
It's beautifully designed, lightweight and doesn't feel like a typical smartwatch. I love having the health tracking features without a big screen taking over my wrist.
I wanted something stylish that could still keep up with my day, and it delivers. The sleep and heart-rate tracking are really useful, and the battery life has been fantastic. It feels more like a premium watch than a piece of tech.
My brother loved his birthday present
I wanted something that looked like a proper watch rather than a mini smartphone on my wrist. The PURA is exactly that. The design is elegant, the health tracking is accurate enough for my needs, and the battery lasts weeks instead of days
If you're tired of square smartwatches, this is the answer. Classic styling with modern technology hidden inside. Exactly how wearable tech should be
The combination of design, battery life and smart features makes this one of the best purchases I've made this year. It doesn't try to be a smartwatch�it just gets the important things right
The craftsmanship is outstanding. You can really see the Italian design influence, and I love that I still get notifications without having a bright screen on my wrist all day
Pininfarina Hybrid Watches In The Press
A Week on the Wrist with the Pininfarina Senso Hybrid
"It's a mature & sophisticated design that's clearly come from a company with decades of experience..."
Stunning smartwatch blending Italian design & smart technology.
"advanced health monitoring features, designed for convenience longevity. The Sintesi brings a touch of sophistication to any setting..."
doesn't look like a fitness tracker… and it's almost perfect
"a great choice for someone like me who finds traditional fitness trackers and smartwatches a little too modern..."
Pininfarina Hybrid Watch
PURA
Built for Modern Life
